Strategic Marketing Partnerships for Serious Business Growth
Our Specialty: Established Home Service Companies
After 13 years building Cedarview Marketing Company and 30+ years of marketing experience, we've chosen to focus exclusively on established home service companies. Based in Iowa, we serve the Midwest region. These businesses face unique marketing challenges that require both deep industry understanding and professional expertise.
Industries We Serve
Cedarview Marketing Company offers consultation and digital marketing strategies to established home service businesses including:
- Roofing and exterior services
- Solar installation and energy solutions
- Home remodeling and renovation
- HVAC installation and service
- Residential contractors
- Lawn care and snow removal services
- Electrical and plumbing services
- Painting and decorating
- Concrete coating and repair
- Garage doors and installation
- Windows and siding
- Home inspection services
- Air duct cleaning
- Decks and fencing construction
- Mudjacking and foundation repair
- Cleaning services
- Home inspectors
Why We Specialize in Home Services
Home service businesses operate differently than other industries. Your customers make significant financial decisions, often during stressful situations. They need to trust you completely before they'll invest thousands of dollars in your services.
Home services marketing requires approaches that:
- Build genuine trust and credibility with high-investment customers
- Capture customers during urgent need moments when timing is critical
- Demonstrate expertise and professionalism that justifies premium pricing
- Generate qualified leads who value quality work, not just price shoppers
- Navigate seasonal fluctuations and economic sensitivity effectively
We understand these challenges because we've made it our specialty to understand how successful home services companies grow and dominate their markets.
Our Partnership Approach
You focus on running your business. We handle your marketing growth.
Rather than trying to be experts at everything, Cedarview Marketing Company has built a partnership model that combines business consultation with execution by proven specialists. You get the benefit of our 13 years of business experience and marketing oversight, while our team of technical experts handles the day-to-day execution across SEO, Google Ads, Facebook advertising, and digital marketing.
What this means for you:
- Marketing direction from an experienced business owner who understands your challenges
- Technical execution by industry-leading specialists in each discipline
- Consistent communication and performance transparency
- Partnership accountability—we're invested in your long-term success
Building Trust and Credibility in High-Investment Services
Home services customers are making significant investments, often during stressful situations. They need complete confidence in your expertise before spending thousands on roofing, HVAC systems, or major renovations.
Our Approach: We develop comprehensive marketing that showcases your professional expertise, highlights customer success stories, and positions your company as the reliable, established choice in your market. This includes reputation management, professional content creation, and positioning that separates you from unreliable competitors.
Business Result: Customers choose you based on confidence in your expertise and professionalism, allowing you to maintain premium pricing while reducing price-driven competition.
Capturing Urgent Need Moments
When someone's roof is leaking, their HVAC system fails, or they need emergency repairs, they're searching for professional help immediately. These urgent situations often represent your highest-value opportunities and best profit margins.
Our Approach: We optimize your entire online presence to dominate during emergency situations. This includes search positioning, rapid response systems, and messaging that addresses immediate customer concerns while building confidence during stressful moments.
Business Result: You become the first choice customers make when they need help most, often leading to premium pricing for emergency services and long-term customer relationships.
Demonstrating Expertise and Professionalism
Today's home service customers want to work with true professionals who understand their craft and can deliver quality results. They're looking for established companies, not just the cheapest available option.
Our Approach: We create comprehensive marketing that showcases your professional expertise through project documentation, educational content, and market positioning. This includes highlighting certifications, demonstrating technical knowledge, and showing the quality difference that professional workmanship delivers.
Business Result: You attract customers who value quality workmanship and are willing to invest in professional service, leading to higher project values and better profit margins.
Generating High-Quality, Qualified Leads
Not all leads are created equal. Established home service businesses need customers who are ready to invest in quality work, not price shoppers hunting for the cheapest possible option.
Our Approach: We develop targeted marketing campaigns that attract customers specifically seeking professional home services. Our approach focuses on reaching homeowners who understand the value of quality work and have the budget to invest in professional solutions.
Business Result: Your sales team spends time with qualified prospects who are ready to move forward, rather than chasing low-budget price shoppers who waste time and resources.
Managing Seasonal and Economic Challenges
Many home services face seasonal demand fluctuations and economic sensitivity. Smart marketing strategy helps smooth out these challenges and maintains consistent revenue throughout the year.
Our Approach: We create year-round marketing plans that capture both emergency needs and planned improvement projects. This includes seasonal campaign adjustments, economic positioning, and approaches that maintain market visibility during slower periods.
Business Result: More consistent revenue throughout the year, better business stability during economic uncertainty, and positioning for growth during recovery periods.